The Beauty of the Unfinished
— The Space of 99.

Not 100, but 99. In that space just before completion, your sensibility takes shape — and that is the beauty we believe in at 99matcha.

We see tradition not as a finished form but as a design that continually evolves. We quietly update matcha for contemporary sensibilities while preserving its essence. Beyond ingredients and benefits, we craft an experience — where the act of drinking, where you place it, and its color and texture all become expressions of you.

By leaving room — the space of 99 — countless styles can emerge, fitting your mood and moment each day.